Editorial content campaign for The Concorde Group of restaurants, to promote alternative options for younger, non-traditional Stampede party-goers.
Go West, they said. It all started with a trip to the Badlands. Far past the city limits, over steel bridges and through river valleys you'll come to a roadside attraction where a bygone era of the Alberta cowboy and its world famous hospitality still lives on. This is where we set up camp for the night – amongst antique taxidermy and whiskey bottles that line the saloon walls of a haunted hotel.
Whatever you're seeking, a slice of Alberta living comes alive in Calgary for 10 days every year – the good and the bad in all its honky tonk glory. But beyond the beer tubs and the rodeo clowns, you'll find a curious and captivating culture of wild spirit ideals that challenge the typical perception of stampede culture.
Creative Concept: The Concorde Group
Models: Kim Noseworthy and Rene Dawn, The Nobles Mgmt, Jeremiahs Gunther, iModel Mgmt
Hair & MU: Teslin Ward
Styling: Kara Chomistek
Assistant: Julya Hajnoczky